Government Communication & Public Relations
Managing the Enterprise Image
at the Highest Levels
22 – 25 March 2022 Sandton Centre, Johannesburg South Africa
20 – 23 June 2022 Dubai
18 - 21 October 2022 Bangkok
Register Now! Limited Seats Available!
Public R15, 999.00,
Virtual R9, 999.00,
$2500.00 USD - DUBAI,
$2500.00 USD - BANGKOK.
Course Description :
This training course on Government Communications & Public Relations will provide participants with a thorough understanding of the government relations function, and the importance of having a clear communications strategy for it. Participants will gain an understanding of the business value that a strategic approach to government relations can deliver at all stages of the business cycle.
This course will provide insight into the role government relations plays in winning new business, building and reinforcing a strong reputation, supporting operations, managing change and resolving disputes.
This training will highlight:
- Political risk analysis and mitigation
- License to operate
- Stakeholder mapping
- New country entry
- Advocacy and lobbying
By the end of this training, participants will learn:
- How to create value for your business by using a strategic approach to government relations
- In-depth insight into how to analyse, anticipate and overcome political risks facing your business
- The ability to develop and implement a fit for purpose government relations strategy to support your business needs
- Knowledge of a wide range of tools and tactics to that will improve your ability to manage relations with government in a wide variety of situations
- Insight into your internal value chain and how synergies can be created between the government relations function and other functions such as Project Management, Operations, Finance, Legal and Public Relations
Who Should Attend:
This training course is suitable to a wide range of professionals who are interested in learning about government relations, including (but not limited to):
- Government Relations Managers
- Political Risk Analysts
- Corporate Affairs Managers
- External Relations Managers
- Corporate Social Responsibility Managers
- Public Relations Professionals
- Country Managers
- Asset Managers
- Project Managers
- Operations Managers
- New Venture Managers
- Business Development Managers
- Finance and Tax Professionals
- Risk Managers
Course Outline :
Introduction to Effective Government Relations
- What is Effective PR in the 24/7/365 ‘Social’ Age?
- What is effective Government Relations?
- The Business Case for Government Relations
- Discussion: How important is government to your business?
- Ethics and Principles
- How to conduct Government Relations with integrity?
- Legal Aspects
- Reputation Risk
- Reputation Management
Political Risk Analysis and Mitigation
- Introduction to Political Risk
- Stakeholders: Agendas and Drivers
- Personality Types
- Learning & Communication Styles
- Analysing Political Risk
- Global Issues and Trends
- Strategies for Mitigating Political Risk
Effective Applications of Government Relations
- New Country Entry
- Expanding Existing Operations
- Mergers and Acquisition
Build and Strengthen Reputation
- Stakeholder Mapping
- Creating & Maintaining Sustainable Relations with Governments and Communities
- The Change Equation
- Advocacy and Lobbying
- Understanding Government Stakeholder Agendas and Drivers
- Building a Case for Change
- Business Diplomacy
- Resolving Disputes with Government, Local Communities and other Stakeholders
- Conducting Due Diligence
- Creating Win-Win Solutions
The Government Relations Toolbox
- Strategies and Plans
- Elements of a Government Relations Strategy
- Monitoring Results and Assessing Performance
Tools and Tactics
- High Level Engagement
- Engaging in the Policy Debate
- Joining Forces with Others
- When Things Go Wrong
Synergy with other Functions
- Tax - Role of Media including Social Media
- Role of Corporate Social Responsibility
- Public Relations
- Where does Government Relations fit in the company’s org chart?
- What does a fit-for-purpose Government Relations department look like?
- Skills and Experience of Government Relations Managers
The Government Relations Case Study
This day will allow attendees to bring their Government Relations expertise to bear on a realistic scenario. Attendees will have the opportunity to put into practice a range of Government Relations strategies and tools. They will be able to experience the impact of these in a fictional but realistic scenario.
- Case Study Introduction
- Risk Analysis
- Stakeholder Mapping
- Influence Matrices
- Government Relations Strategy
- Building the License to Operate
- Implementing the Strategy
- Managing Expectations
- Alignment with the Government
- First Signs of Trouble
- Political Instability
- Strikes and Protests
- New Opportunities
- New Partnerships
- What does excellence in Government Relations look like?
- Lessons Learned and Conclusion
End of the Workshop
IN HOUSE AND ONLINE TRAINING
While both In-House and Online training can present with cost-effectiveness and time-efficacy, there are some very specific differences between in-house courses and those based online.
The demand for additional courses by individuals or groups of people is increasing. Still, it depends entirely on the preferences of a person what type of training he or she wants to receive. Online courses and in-house training carry some similarities but they are considered to exhibit some very pivotal differences too. Despite that, both types of learning can be really beneficial for attendees.