Health and Medical Tourism.

Part 1

Fundamentals of Wellness and Medical Tourism (Medical Value Travel)

• Underlying fundamentals and opportunities in Wellness and Medical Tourism
• Best practices, growth enablers and learning in MVT

The Role of a Medical Tourism Facilitator

• Create strong relationships with accredited doctors, hospitals, and clinics and have attractive destinations to promote to potential customers who want to travel for healthcare.
• Understand what a medical tourism facilitator’s role is and how facilitators do their job effectively.
• Lean how to provide the best service to your clients.

Part 2

You will be introduced to the programme by briefly exploring what marketing is, why it matters in healthcare and why we approach it as we do.

Value Exploration

• Learn how marketing managers carefully research their healthcare ‘marketplace’ and capture insights into both the broad environmental factors that affect it
• The behaviour of customers (which is much easier for a manager to influence).
• Learn how to analyse and deal with competitors.

 Value Creation

• Discover how to use these market insights to develop a marketing strategy that will enable your healthcare organisation to compete successfully in your chosen markets.
• Learn how to create a valuable healthcare brand and build patient loyalty.

Value Delivery

• In this part of the programme that we will look, in depth, at each element of the marketing mix that is used to create and deliver value to the patient.

Value Communication,

• Design effective marketing communications that inform, persuade and remind healthcare consumers, directly or indirectly
• Digital marketing techniques that healthcare providers are adopting to reach both new and existing customers

Marketing metrics

• The key performance indicators healthcare organisations should use to measure the impact and effectiveness of their marketing strategies.

Part 3

What Motivates Traveling Patients?

• Positive and negative perceptions patients have about medical travel
• Understand critical aspects a medical tourist considers before planning or traveling to another country for medical care.

Medical Travel Broken Down into Steps

• Key factors that you need to follow when coordinating medical journeys for patients.

Creating the Best Patient Experience

• When does the patient experience start? Some facilitators make the mistake of believing the patient experience or customer experience begins when the patient arrives at the destination or the overseas hospital. Learn what it means to provide a great patient experience.

Risk Management & Contract Guidelines

• Learn different ways to protect yourself and your business by putting risk management systems in place.

Communicating Effectively with Prospects

• Learn how to turn prospects into loyal customers.

After Care and Continuum of Care

• Continuum of Care ensures that a patient receives the same high-quality, reliable medical care, even when it involves transitioning between medical care centres and change of caregivers. Learn how you can assist in this process.

Dental Tourism – Trends, Growth, and Statistics

• Did you know that people in countries such as the United States, United Kingdom, Canada, Australia, and others are saving between 50 to 80% by visiting dentists in other countries? Find out how to attract these individuals to your destination.