Mobile Banking has revolutionized financial transactions. This is why banks must constantly adapt the way they operate to accommodate the speed of technological advances. In this environment, staying up to date with the latest developments is more important than ever. What’s more, low-cost, Mobile-only Digital Banks are putting even more pressure on banks to engage and retain different segments.

This course will take you on a comprehensive 4-day ‘deep-dive’ into the latest Mobile developments. This includes recent Case Studies and examples from relevant markets. The Mobile Banking Training draws on real world experiences for effective insight. This experience is drawn from an experienced Mobile Expert and former head of Mobile Banking. Through the course, this information will show how to prepare for the opportunities and threats ahead, including:

• How to create ‘sticky’ mobile experiences and make actionable decisions from customer data
• How to gain market insights into user behavior for maximum impact and design for continuous improvement
• ‘Don’t Make Me Think’, and other key principles of mobile UX design
• Understanding the benefits of Design Thinking and how Design Thinking can boost creativity and break down barriers
•  How to Apply Design Thinking techniques when starting a new product or service
• How mobile networks work, and why it’s is important to understand which opportunities banks may be missing. A look at the market to illustrate why cross-selling, up-selling and value-added services is the future
• Learn the lessons from mobile-only banks, in this Mobile Banking Training course including Who is getting it right