Strategic Public Affairs and Government Relations.

Creating a Public Opinion through Interacting with
Interest Groups, Media and Government

10 – 13 May 2022 Sandton Centre, Johannesburg South Africa,

15 - 18 August Dubai

08 - 11 November 2022 Bangkok

Register Now! Limited Seats Available!

R15, 999.00

R9, 999.00

R9, 999.00

Public R15, 999.00,

Virtual R9, 999.00,

$2500.00 USD - DUBAI,
$2500.00 USD - BANGKOK.


The Strategic Public Affairs and Government Relations training course, covers the overall techniques and practices for engaging with Policymakers as part of a systematic strategy to influence Government Policy and Shape Legislation. This training course will allow participants to learn how to bring into play those Practices in a number of areas, to promote the public image of the organization through the promotion of a single cause or thought.

It will also help delegates to know how to generate Media Coverage and Campaigns for leverage in Government Relations. This training course will address the Lobbying practice in a comprehensive manner, with its various Frameworks and their applicability on different situations. The class will end by discussing the key factors that could impact the success of Public Affairs Training courses during its implementation.   

The training will highlight:

  • Fundamental Principles of Public Affairs and Government Relations
  • Creating a Public Affairs Strategy
  • Practical implementation of Strategy Training courses
  • Development of relationships with Government Officials
  • Various Lobbying Frameworks and when to use each
  • How to design and execute effective Media Activities and Campaigns


At the end of this training course, you will be able to:

    • Identify how, where, and when to engage in the Policy and Legislative process
    • Develop a strategy to integrate Public Affairs in support of your business
    • Conduct Meetings with high-level Government Officials
    • Engage with the Media and create needed Public Opinion
    • Use Social Media Tools and Platforms as an emerging Public Affairs practice

Who Should Attend:

This training course is designed for those who might be new to this discipline, and will serve as useful building blocks for those already active in this area.The success of Public Affairs in any organization will involve people from a number of disciplines, this training course is equally relevant to those involved in the wider application of Public Affairs as well as those Senior figures and Executives who need to engage with Government, Legislators and Politicians for work.

This training course is recommended for managers tasked with overseeing Strategic Government and Public Affairs:

    • Ministerial & Ministerial Committee Levels
    • Governing Body & CEO Levels
    • Executive Management and Directors
    • Government Relations Officers
    • Public Affairs Officers / Professionals
    • Public Relations Officers / Professionals
    • Policy Makers / Officers / Analysts / Professionals

Course Outline :

Public Affairs Strategy

  • Principles of Public Affairs and Government Relations
  • The Role of Public Affairs
  • Creating a Public Affairs and Government Relations Strategy
  • Stakeholder Analysis and Management in Public Affairs
  • Mapping Public Affairs and Political Landscapes
  • Public Affairs

Public Affairs Courses

  • Objectives Setting
  • Effective Positioning with Stakeholders
  • Stakeholders Engagement and Support
  • Issues Management
  • Audience Management
  • Building an Influential Argument
  • Alliance Building

Media Strategies

  • Proactive Media Relations
  • Broadcast Appearances
  • Campaign Management
  • Advocacy Advertising
  • Journalism and Press Coverage
  • Bypassing the News Media

Governmental Courses

  • Engaging with Government Officials
  • Dynamics of relationship with Government Officials
  • Lobbying Frameworks
  • Direct Lobbying
  • Grassroots Lobbying
  • Integrated Lobbying

Course Execution

  • Key Issues Impacting Success
  • Digital Media and Tech Trends
  • Corporate Political Activity
  • Human Rights and Sustainable Development
  • Regulation of Lobbying Activity
  • Values, Ethics and Professionalism in Public Affairs
  • Globalization
  • Interlink with other Corporate Disciplines

End of the Workshop


While both In-House and Online training can present with cost-effectiveness and time-efficacy, there are some very specific differences between in-house courses and those based online.
The demand for additional courses by individuals or groups of people is increasing. Still, it depends entirely on the preferences of a person what type of training he or she wants to receive. Online courses and in-house training carry some similarities but they are considered to exhibit some very pivotal differences too. Despite that, both types of learning can be really beneficial for attendees.

For Registration and other Training arrangements,
contact us on the detail below.

SOUTH AFRICA : +27 11 057 6001
TANZANIA Cell: +255 769 688 544
WhatsApp +27 79 574 0389 /